Cirque du Soleil's

Fuel Logic’s Stories from the Road: Powering ‘BAZZAR’ Magic Under Cirque du Soleil’s Big Top

Cirque du Soleil

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When soaring blue and white striped tents – the largest of which is 62 feet tall and 135 feet wide –  arrive in town, something extraordinary is underway.

As Canada-based Cirque du Soleil (French for “Circus of the Sun”) presented its mesmerizing circus arts extravaganza, “BAZZAR,” on its North American tour this year, Fuel Logic was operating behind the scenes to help ensure the show’s success.

When the Circus Calls

Cirque du Soleil's Bazzar

It was late 2023 when a call came into Fuel Logic’s Dallas-based headquarters inquiring about fuel.

Facing challenges with several fuel suppliers at the time, the operators of Cirque du Soleil’s BAZZAR show were seeking not only a reliable, quality fuel source, but one that could provide fuel for multiple shows across several states.

As one of the nation’s leading mobile fuel suppliers, Fuel Logic was well prepared to assist Cirque du Soleil, a theatrical production giant in the entertainment industry.

No matter how big or small of an operation, or how many gallons of fuel are needed, every client who calls Fuel Logic can expect the same level of superior service and attention to detail.

Fuel Logic’s consultants listened to what the BAZZAR show required, carefully assessed the operations’ needs, and set a strategic plan in motion for fuel delivery to the iconic Cirque du Soleil shows.

Mobile Fuel for a Mobile Village

Stories from the Road

Since debuting in India in 2018, BAZZAR has been electrifying audiences the world over with its whimsical universe of remarkable aesthetics and infinite creativity brought to life by its talented troupe of acrobats, dancers, and musicians.

While many Cirque du Soleil shows are performed in arenas or theaters, others, including BAZZAR, take place under towering big top tents.

A purposely misspelled homage to a Middle Eastern bazaar, Cirque du Soleil’s BAZZAR is a tapestry of the high-energy excitement, collision of colors and sounds, and diverse characters that might be found in a traditional bazaar.

While it’s hard to truly comprehend, the spectacle of Cirque du Soleil’s “village on wheels” for BAZZAR takes shape over six days as the signature Big Top, an entrance/VIP tent, rehearsal spaces, a kitchen, offices, and more, are meticulously constructed. The Big Top seats more than 1,500 people and can withstand winds up to 75 mph.

The show site relies on local water supply and telecommunication facilities, as well as mobile fuel, to support its infrastructure.

While the tents are climate-controlled and must maintain optimal temperatures for the artists, equipment, and guests, there are countless lights, sound systems, and visual elements that also must be precisely powered and fine-tuned.

Peak Performance Demands Creative Fueling Solutions

Cirque du Soleil

Known for its ability to provide mobile fueling for almost any situation, industry, or location, Fuel Logic is committed to delivering fueling solutions that are uniquely tailored to each client’s specific circumstances.

BAZZAR’s first tour across U.S. cities included numerous shows over several consecutive months in Charlotte, N.C., St. Petersburg, Fla., Hartford, Conn., and Minneapolis, Minn., and required a steady supply of bulk fuel.

“We had fuel lined up to be delivered to each show site three to four times a week,” said Brandon Ward, fuel consultant with Fuel Logic. “Throughout 2024, we have been delivering 4,000 to 5,000 gallons a week, or anywhere from 20,000 to 24,000 gallons of fuel each month.”

Ward said that fuel was typically delivered to on-site bulk tanks, or fuel cubes, which could then be directly pumped into a variety of generators and equipment integral to the BAZZAR show.

Fuel Logic’s bulk fuel service translated into an ongoing and uninterrupted power supply for BAZZAR’s lights, sound systems, portable generators, and more, as well as a streamlined way for show operators to efficiently and seamlessly manage fuel levels, usage, scheduling, analytics, and invoicing.

Driven by Passion, Power, and Precision

Cirque du Soleil's Bazzar

Defined by a dazzling swirl of color, music, and movement, Cirque du Soleil’s enchanting production of BAZAAR is a testament to the company’s enduring legacy.

Since 1984, Cirque du Soleil has grown from a modest troupe of street performers founded by Gilles Ste-Croix to the international success story it is today.

With striking costumes, magical lighting, and original music, Cirque du Soleil now employs more than 4,000 employees, including 1,200 artists from 80 different nationalities.

It has inspired more than 378 million people spanning 6 continents and 86 countries with its exquisite hybrid of circus, acrobatics, and dance performances.

While Fuel Logic fuel teams may not flip, twist, and twirl while delivering fuel, we do share a common bond with Cirque du Soleil: passion for what we do.

We are passionate about exceeding our customers’ expectations for mobile fuel service that delivers convenience, professionalism, flexibility, and reliability – every time.

When serving our clients – large and small – across the United States, we pride ourselves on going the extra mile and doing whatever it takes to improve, enhance, and fortify our customers’ operations.

“Challenging conditions due to severe weather, unexpected power outages, logistical roadblocks, time constraints, or specialized circumstances only motivate us that much more to get fuel where it needs to be,” said Ward. “We truly enjoy coming up with creative fueling solutions and doing everything possible to support our clients’ success.”

Why leave your refueling to chance?

Contact Fuel Logic today to discover how our creative solutions can be strategically tailored for all your fuel needs.

author avatar
Eliot Vancil
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